Will Smith's "Hancock" topped the July 4 holiday weekend box office, becoming Smith's fifth movie to do so."Will Smith, Mom, apple pie and the Fourth of July. It doesn’t get any better," said Rory Bruer, head of distribution for Sony. "People just so relate to him and the characters that he plays. They totally embraced it as something different, something fresh."
"Hancock" also marks Smith's seventh straight movie to open at No. 1.
The poorly-reviewed superhero flick earned $66 million over the weekend, increasing its total in ticket sales to $107.3 million since its Tuesday evening opening.
Last weekend's No. 1, Disney-Pixar's "Wall-E," was bumped to the second spot this weekend, with $33.4 million in ticket sales. The family-friendly animated flick has made $128.1 million in its 10 days in theaters.
Overall, ticket sales were down for the first time in a month, as well as down four percent since Fourth of July of 2007.
But revenues for this summer are two percent ahead of last summer's record pace, when revenues topped $4 billion for the first time in history.
Weekend Top 10, courtesy of estimates from Exhibitor Relations:
1. Hancock, $66 million
2. WALL-E, $33.4 million
3. Wanted, $20.6 million
4. Get Smart, $11.1 million
5. Kung Fu Panda, $7.5 million
6. The Incredible Hulk, $5 million
7. Indiana Jones and the Kingdom of the Crystal Skull, $3.9 million
8. Kit Kittredge: An American Girl, $3.6 million
9. Sex and the City, $2.3 million
10. You Don't Mess With the Zohan, $2 million
