CBS what are you thinking? Christmas is supposed to be a time of peace on earth and goodwill towards men - that's not either. A prostate exam certainly is something for men (you choose the adjective), but it's not goodwill.
So ladies, while it is important that your man get a regular check-up, do not - I repeat - DO NOT get him one for Christmas, unless you want a mammogram for Valentine's Day. And CBS, that commercial is worse than the creepy Burger King.
What were you thinking!? CBS may care about men's health but they certainly don't care about relationships.